(for access to the complete book click on the link at the end of chapter one below)
Chapter One
What Type of Business Is Best for You Today?
Note: Do you think being financially free and clear is a worthy goal? Are you going to remain unduly dependent on people and systems outside your control for your financial needs? Would you rather have the liberty to successfully achieve enough wealth so you can help others? Remember that “wealth” is relative. Do you have 2 cents in your pocket? Then your wealth is worth what 2 cents will buy. We all must answer this: “Are we making choices that limit our wealth or that enhance our ability to improve our wealth so that we can be a blessing to our families and to others?” dennis.petersen
Mark’s Background in Business
I have worked in various business types through my life. In my teens, I sold Fuller Brush products. In college, I sub-contracted in building homes. I worked as a carpenter for several years, then built properties which I rented and, after many years, sold. I explored the stock and futures markets for several years. I read over 50 books on the subject and personally experimented. I established two print shops, and currently oversee one. I have explored more than 45 network marketing companies, trying about twelve. I built down-lines in four, with over 2000 enrollees. During all that, I have also worked as a pastor for about 25 years, founded a church, taught in a church-centered Bible school, and traveled world-wide full-time during the last five years teaching the Church how to hear the voice of God. So I have had a life full of many types of activities, all of which have been rewarding and growing experiences.
There are 4 ways of establishing financial independence
by creating and releasing wealth through your actions.
Financial independence – defined – “having your needs met with plenty to lend and give, and receiving this income whether you are daily engaged in your business/ministry, or in activities of ministry somewhere else.”
| Topic | Working as an Employee | Own a successful Small Business | Own a successful Franchise business | Operate successfully in a Network Marketing business |
| Average start up costs | Zero | $80,000 | $80,000 – $800,000 | $50 – $500 |
| Average hours worked per week | 45 | 80 | 80 | 15 – 25 |
| Weekly income | $200 – $700 | $500 – $1500 after a 3-year start-up | $500 – $2000 after a 3-year start-up | $500 – $5000 after a 3-year start-up |
| Needed to succeed | Show up and perform your job well with a good attitude | Multiple skills, money and good mentors (9 of 10 fail within 4 years) | Multiple skills, money & good mentors (Success almost guaranteed because you are buying good mentors) | An outstanding company, multiple skills, good mentors (9 of 10 fail) |
| Job security | Uncertain | Quite certain(after 4 years) | Quite certain (after good training) | Quite certain |
| Chances you can retire financially independent? | Depends on the job | Quite good | Quite good | Quite good |
| Coachability required to succeed | Moderate | Moderate | Quite high | Extremely high |
[Note: the numbers above may have changed since this was written but the ratio comparisons between the different choices are still relatively the same… dennis.petersen]
From the above chart, it is clear that we will rarely achieve financial independence by simply working as an employee. Basically, we will only earn enough to survive. That is not a fulfillment of God’s will for us to be lending and not borrowing. Therefore I feel Christians must reach for more than just gainful employment. We should be stretching for the rest of what God wants us to become.
Let’s look at the possibility of beginning our own businesses. The Small Business Administration in the U.S. says that the average small business costs $80,000 to set up. These costs are out of the reach of many people, as is the $80,000 to $800,000 to purchase a franchise.
So the only workable possibility for creating wealth for many people will be to become involved in network marketing. You can start for $50 to $500 and operate out of your home. Your risk is small, and, generally, about 90% of it is refundable if you just can’t make it go. You do not need an office or employees or payroll taxes, nor do you need to set yourself up as a corporation. In addition, there are many tax benefits to operating a small business from your home. We recommend a whole book in this area at the close of this chapter.
[Note: There are primary reasons why people are stuck in the rat-race. One is the difference between what people with different mindsets buy on ‘payday.’ Can you imagine just what the poor, the middle class and the wealthy buy on payday? For a short video breakdown of the differences between them, check what Tim Sales has done at: http://firstclassmlmtools.com/portfolio-item/what-the-wealthy-buy-on-payday … dennis.petersen]
From Shopping Malls to Network Marketing
Shopping malls were the business boom of the ‘60s. Network marketing was the business boom of the ‘90s. Although network marketing (also called multi-level marketing and consumer direct marketing) has been around for more than 50 years, it virtually exploded in the ‘90s. Currently over $100 billion of product is moved annually by network marketing.
Why are Network Marketing Companies flourishing in general?
There are several reasons why the ‘90s was the decade for explosive network marketing growth. Society is finally ready for a marketing system that markets and delivers directly through and to consumers. Delivery services make the shipping of packages simple, fast, and effective. Toll free numbers are easily and freely installed, and can operate right on top of any existing phone line in your home, letting your home line double as a business line, also. Computer tracking of down-lines removes all the paperwork previously associated with network marketing. People are more ready to shop from home than ever before. “Cocooning” is one word being used to describe the mood. People enjoy the hassle-free aspects of home shopping, with no busy or snowy highways, no standing in long checkout lines. Placing an order on a toll free line in one or two minutes replaces all this unpleasantness, and the product is at your door in two to four days.
The downsizing of major corporations has thrown multitudes of people out of work and shown the nation that there is no job security in corporate America. Over 3.8 million executives, administrators, and managers lost their jobs in the 1980s. Each day in the 1990s, 2650 people lost their jobs. There is no longer job security in working for someone else.
People are looking for freedom, independence, the chance to be their own boss, to have control over their own lives and schedules, and to determine how much free time they will have. Many are unhappy in their current work and do not like the bosses for whom they are forced to work. Network marketing offers a way out of this entire rat race, and once again lets them be in control of their lives.
Note: Despite the misconceptions of many about home-based networking types of businesses, the truth is that those who stay committed to persistent and regular activity in a proven and legitimate business enjoy significant benefits that many people are not aware of. The challenge is to find the right business that fits for you. dennis.petersen
As a network marketer, you have a one-minute commute to work, can usually work in comfortable clothes, and have a better ability to obtain financial freedom. The average home-based business household earns $50,250 a year. This is almost double the $26,000 annual salary the average U.S. employee makes. About 20 percent of all home business households earn in excess of $75,000 a year. Over 30 million businesses are listed as home-based businesses in the U.S. That is approximately 44% of all U.S. households.
The home-based business allows you the opportunity to miss the “Three Cs” of big city life: crime, congestion, and corporate stagnation. Of those who work at home, 98% say they are happier, 96% would recommend working at home, and 88% would never return to the corporate world.
The top five positive effects of working from home are listed as:
1) feeling more relaxed,
2) having a healthier diet,
3) taking more time off,
4) exercising more often, and
5) having a better marriage and sex life.
Fifteen years ago, Alvin Toffler looked at the future in his book, The Third Wave. “The most striking change in the Third Wave Civilization,” Toffler wrote, “will probably be the shift of work from office and factory back home.”
Integrity, Diversity and Profitability that cannot be found in other business endeavors
Because of competition between network marketing companies, current companies offer many more services to their distributors and customers than ever before. The integrity of the network marketing industry is growing at a rapid pace. For example, one of the companies I work in has been in Inc. 500 (which lists the 500 fastest growing privately held companies in the U.S.) for five years in a row. And, it has received an “A” financial rating all five years. This is the highest financial rating a company can receive, and only a handful of other companies in the history of Inc. 500 have received it for five consecutive years. Talk about network marketing companies hitting the TOP! Another company I work in went from $0 to $100 million in sales in its first twelve months of existence and from 0 to 120,000 associates in its first two years! This has never happened before.
Note: The truest indicator of integrity for any company is a combination of the company’s sustained long-term success in the marketplace along with its public recognition by trusted institutions and non-compensated endorsers of the company’s business manners. Since most companies go out of business within five years, it is risky to put your heart and soul into building a business with a company just because of your satisfaction with a product. The choices made by the company with regard to people in management and how they use their profits will determine whether or not they stay in business and outlive the enthusiasm of starting up. dennis.petersen
By the end of the 1990s, network marketing became the marketing revolution of the decade. The person who sees this marketing shift continuing to take place, carefully researches the various companies, and participates in the very best, will be in an outstanding financial position by the time he works his company consistently for three years.
The rewards for Believers who are perceptive, discerning and diligent to study
I believe part of being a prophetic individual is that you are able to sense shifts in the winds which blow across the earth. I believe there is a wind blowing which represents a massive shift in the way we purchase our goods. If this is indeed true, the Church (which is people like you and me) has an outstanding opportunity to demonstrate its prophetic nature by sensing this change in marketing approaches and being on the forefront of it. The fruit will be that they reap the financial spoils that come to those who lead in taking the land of business back for the Lord.
Network Marketing — the Optimum Business Opportunity
Let’s review again the reasons network marketing is such an outstanding vehicle for achieving financial freedom.
- Minimal capital required for start-up.
- No employees. This means no hiring, firing, workman’s comp., etc.
- Limited paperwork because the company’s computer handles all sales volumes and commissions due.
- Low overhead because you work out of your home.
- You have immediate, unlimited income potential.
- You have a flexible schedule. You choose where and when you will work.
- You have no territorial restrictions. You generally have access to several nations. You can actually vacation in various nations of the world and build your company while on vacation.
- You have many tax benefits since you are self-employed (even if you are also employed by another company).
- You feel independent because you have no boss. Everyone on your team works together towards everyone’s success.
- It offers an exciting and challenging career and a chance for personal growth and development.
A Couple of Questions to Ask Yourself
Note: If you are willing to be honest with yourself then that is the beginning of transformation. It might take some willingness to change your priorities, to commit to a new learning curve or find new friends willing to help you improve yourself, but the results will undoubtedly be life-changing. dennis.petersen
Are you financially free today? Are you able to lend and not borrow? Are you able to create and release money for the Kingdom of God? Are you doing exactly what you enjoy doing? Are you free to spend all the time with your family you desire? Are you able to spend all the time in ministry that you desire?
If you are not happy with your answers, what are you going to do about it? If you continue to do the same things you have been doing in the past, you will continue to reap the exact same results you are experiencing today. One definition of insanity is to do the same thing you have always done and hope for different results.
If you are not totally satisfied with your answers, you need to begin doing different things so you can get different results. If you are not willing to make this step, you will always struggle with unfulfilled dreams and hopes and will not live to fulfill the destiny God has given to you. Please do not let this happen to you. Please take the steps necessary to change your life today. It is your life. You are the one who has to live it. It might just as well be full to overflowing, rather than encumbered with limitations that God never intended for His Church to bear.
About 95% of Americans retire with limited incomes and no financial freedom. This need not be in the richest nation in the world. If you become one of these 95% it will have been your choice. I pray that instead you choose to become wealthy enough so that you can freely lend and not borrow. In future chapters, I will show how you can do this.
Thought: If you do what 95% of the people you know are doing, you will get the same results that these 95% are getting. You must choose to do what the 5% are doing.
God spoke the following prophetically in our midst:
“People have dealt with business; churches have dealt with business; ministries have dealt with business; now, I, the Lord, shall deal with them through business. Sound the trumpet call. The ground that was called business shall now be Mine and My enemies shall surrender and My adversaries retreat, and the spoils of battle shall be divided among the victors as a trophy of their inheritance.”
In the next chapter we will explore ingredients to look for in an outstanding network marketing company.
Note: Does God want you to have wealth? Whether you think the answer is yes or no, the question becomes clearer when we acknowledge who owns the wealth of this world in the first place. Psalm 24:1 says “the earth is the Lord’s and the fullness thereof.” It all belongs to God anyway. Jesus said in the parable of the “minas” that “a certain nobleman went to a distant country to receive a kingdom for himself, and then return.” He then tells of distributing the management of his wealth to different servants who were accountable to make it prosper. Here is a profound Biblical truth. Why does God give his people the power to make wealth? Deuteronomy 8:18 says “that he may confirm His covenant.” Has God given Christ’s true followers a “better covenant?” Is it also being “confirmed” (verified and proven) by prospering the “works of your hands” as described in the Bible? What is the promised result of God’s wisdom? Proverbs 8:18 says that part of the result of God’s wisdom being exercised in one’s life is “Riches, honor and enduring wealth.” You don’t need wealth in heaven. And there is a difference between mere “riches” (or money that disappears rather fast) and “enduring wealth” that keeps on returning an economic blessing (like a prosperous business or the recurring seasonal produce of a piece of farmland). As you take charge of your own financial destiny under God’s sovereign authority as His “Steward” then you can look forward to meeting your own needs and planting the overflow of your efforts into things that will expand the kingdom of God by doing the ‘works’ of empowering or assisting others. dennis.petersen
What about investing?
In this book, I have not addressed the issue of investing, through which many have acquired wealth. One book which lays out a number of sound principles concerning investing is entitled The Wealthy Barber by David Chilton, published by Stoddart Publishing in Toronto, Canada. If interested in investing, you may want to read it. A few of his principles follow.
- Don’t invest in any mutual fund that does not have a 10-year consistent success record of a high rate of return (perhaps 15-25 percent every year).
- Make sure the same man is overseeing the fund who has overseen it for the last 10 (profitable) years. When he retires, withdraw your money, because you have no idea if the new manager has any expertise.
These two simple rules will put you on pretty good footing if you choose to invest.
Additional Reading:
Rich Dad Poor Dad by Robert Kiyosaki
The Wealthy Barber by David Chilton
Your Destiny by Robert Natiuk
Financially Free by Dennis Windsor
Business School for People Who Like Helping People by Robert Kiyosaki
Think and Discuss
- What are the four ways of establishing financial freedom? Which ones have you tried? How well have they worked? What would you have to do differently in the future to achieve your financial destiny?
- Why is society ready for network marketing in the 21st century? Do you agree with these reasons? Do you think there is a shift toward network marketing in our society in the current decade such as there was in the ‘60s toward shopping malls? Why or why not?
- Are you currently financially independent? Are you in the position where you can lend and not borrow? Are you able to spend all the time with your family and in ministry that you desire? Will you be able to retire financially independent? If not, are you willing to make whatever changes are necessary to get satisfactory answers to these questions?
- What are the blocks that would keep you from making the necessary changes? How can these be overcome? Will you overcome them by the power of the Holy Spirit?
Access this book at this link: click here
Ethical Network Marketing
by Mark and Patti Virkler ©1997 www.CWGMinistries.org
with notes by Dennis Petersen – 2012